Shopify
The Shopify case study was an effort to identify areas of opportunity for immediate improvement in the customer and retailer user experience.
By : Houston Keil-Vine, Zoe Warsnip, Melody Gamble, Benjamin Laflamme
Role : UX Design
GROUP MATERIAL PURCHASING FLOW
For years Muttonhead has worked to refine its product line and offers its customers a variety of well made goods that fit their lifestyles. Recently market research has suggested that other stores are successfully selling leather wallets to customers purchasing Muttonhead’s new line of five panel hats. Muttonhead’s head designer decides that it would be worth exploring this potential new revenue source, and begins to research materials that would live up to Muttonhead’s brand quality. She uses Shopify’s Group Buying System in order to buy a small set of hides that will allow for prototyping and an initial small run of products. Reducing the amount of material inventory allows Muttonhead to explore new product lines without being concerned over initial investments.
ECO EFFICIENCY FLOW
Zoe’s Honey, is a small Toronto based brand that is passionate about delivering a quality product to her customers, well extolling the virtues of urban bee farming. Zoe has a fantastic product, produced with an environmentally sustainable agricultural method but currently her packaging isn’t able to compete with glass packaging offered by many larger producers. By co-purchasing standardized bottles with other local businesses, Zoe can make a more environmentally conscious business decision and be able to more effectively promote her growing brand. Shopify’s Eco Efficiency rating system makes it easy to track which ways she can continue to improve the environmental impact of her business.
SERVICE MARKET
As Muttonhead prepares to open its second retail location and introduce new products lines, it could become more difficult for them to stay in touch with their core market of enthusiastic customers. With the help of Shopify Services Muttonhead can receive preferential rates that allow them access to new marketing strategies. With the help of Talin they are able to prepare a campaign that will help make their opening day a great success.
